Anyone who wants to understand digital marketing to develop an online presence and interact with consumers and other users online should enrol in this course. There is no relevant experience needed, as this is a fully online learning program that offers the time flexibility to balance studies with daily commitments. It only demands 10 hours per week, which results in a positive outcome in the field of digital marketing and e-commerce.

This program has authorization from top-notch organizations like the American Association of Advertising Agencies and the American Advertising Federation. Learn with industry experts and gain the hard skills that employers value the most.

The global online learning portal Coursera provides ease in choosing online courses and offers the Google  Digital Marketing & E-commerce Certificate . Google and Coursera collaborate to offer various Google Career Certificates on their platform.

Why Choose Digital Marketing and E-Commerce?

With over 213,000 job openings and a salary range of $59,000, there is a prominent demand for professionals in this field. This online certification directly grants you the title of e-commerce associate, marketing coordinator, digital marketing specialist, and more.

It enables the learner to grasp hands-on projects with the help of appealing coursework and practical knowledge. Also, get a chance to learn about how to leverage emails, work on social media, and play with search engines and online channels that attract customers.

Moreover, it takes you into the world of e-commerce, where you learn how to design an online store, analyze store performance, and craft product listings.

Employers are looking for people with experience in email marketing, online shop design and management, social media marketing, and marketing analytics. This is why the Google Digital Marketing & E-commerce Certificate focuses on these areas.

About Google Digital Marketing & E-commerce Course 2024

• Duration of Program: 3-6 months
• Learning Medium: 100% online learning
• Learning Platform: Coursera
• Free Trial Period: 7-day trial period
• Language Available: English

  

Roadmap Of the Certificate

1. Basics of digital marketing and e-commerce
2. Reach the potential customers
3. Learn content marketing
4. Study email marketing
5. Marketing analytics and measurement information
6. Manage e-commerce store by building and launching them
7. Maintain online customer loyalty

How Does the Program Help?

• Creating e-commerce and digital marketing plans
• Utilizing digital marketing platforms like email, social media, and search to draw in and keep customers
• Analyzing marketing data and exchanging knowledge
• Establishing online storefronts, tracking online sales, and boosting client loyalty
• Obtaining a certificate in digital marketing helps you advance your knowledge and proves your proficiency with techniques and tools that are useful to companies.

What Is Career Circle?

With the completion of a Google certificate with this program, you can access CareerCircle. It offers coaching, career support, interviews, and a job board technology for FREE.

Connect with employers and future prospects for 150 companies in the Google Career Certificates Employer Consortium. Also, I want to get a desired position in entry-level jobs in digital marketing and e-commerce.

Employers from a variety of sectors, including Google, Wayfair, Macy’s, and Crate & Barrel, use digital marketers and e-commerce specialists.

Learn The Popular Applications and Platforms in Demand

With this online program, have your hands on learning how to use popular platforms and applications used in the field throughout the course of the program. This includes Canva, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics.

In addition, you will have the skills and self-assurance necessary to pursue entry-level positions in e-commerce and digital marketing by the program’s conclusion.

Financial Aid

Qualify for financial aid with the help of Coursera. Visit the course website if you require funding for the Google Digital Marketing & E-commerce Certificate.

Recipients who have financial coverage can access all course materials and assignments. Apply by visiting the Coursera certificate course website and selecting the “Financial aid available” link located next to the “Enroll” button.

The Google Digital Marketing & E-commerce Certificate is a comprehensive online program designed to equip learners with the essential skills needed to succeed in the digital marketing and e-commerce industry. It’s offered through Coursera and is part of Google’s Career Certificates initiative.

Key Features:

• Self-paced learning: You can complete the program at your own pace, making it flexible for busy professionals.
• Hands-on practice: The program includes practical exercises and real-world scenarios to solidify your understanding.
• Industry-recognized certificate: Upon completion, you will receive a Google-branded certificate that validates your digital marketing and e-commerce skills.

Course Structure:

The program consists of seven courses covering a wide range of digital marketing and e-commerce topics:

1. Foundations of Digital Marketing and E-commerce: This course introduces the fundamental concepts of digital marketing and e-commerce, including the digital marketing landscape, online customer journeys, and e-commerce business models.
2. Attract and Engage Customers Through Digital Marketing: This course focuses on attracting and engaging customers through various digital marketing channels, such as search engine optimization (SEO), search engine advertising (SEA), social media marketing, and content marketing.
3. Content Marketing: This course delves into the world of content marketing, including creating high-quality content, optimizing content for search engines, and measuring content performance.
4. Email Marketing: This course covers the basics of email marketing, including crafting effective email campaigns, building email lists, and tracking email performance.
5. Marketing Analytics and Measurement: This course teaches you how to measure the effectiveness
   of your digital marketing campaigns using Google Analytics and other tools.
6. Build, Launch, and Manage E-commerce Stores: This course focuses on setting up and managing
   online stores, including product listings, payment processing, and shipping.
7. Develop and Maintain Customer Loyalty Online: This course covers strategies for building customer loyalty, such as loyalty programs, customer relationship management (CRM), and customer
   feedback.
   

Additional Resources:

• Google Digital Marketing & E-commerce Certificate: https://grow.google/certificates/digital-marketing-ecommerce/
• Google Digital Marketing & E-commerce Professional Certificate | Coursera: https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce  
• Digital Marketing & E-commerce Certificate – Grow with Google: https://grow.google/certificates/en_ca/digital-marketing-ecommerce/
• Google Digital Marketing and E-Commerce Professional Certificate – Credly

So, what’s the wait? Don’t miss this opportunity to get started now. Transform your career with the help of a Digital Marketing & E-commerce Certificate.

APPLY HERE FOR THE CERTIFICATION